It’s still fairly early in the year, so it must be time for a new search engine optimization (SEO) strategy, right? Not so fast.
 
Granted, Google updates its search algorithms 500 to 600 times annually, according to SEO consulting company, Moz. Some huge updates, including Panda, Penguin, and recently, Pigeon, were designed to provide more useful and relevant local search results. Under these conditions, it's tempting to refresh or rethink your SEO strategy every year, but many SEO experts say that the basics of "white hat" (or Google sanctioned) SEO tactics really don't change that much.
 
"We're all sick of Google algorithm updates making waves in how we write content," notes Susan Payton, president, Egg Marketing & Communications. "Just focus on delivering highly targeted, useful content to your audience. If the content is good and includes keywords used sparingly, the right people will find it."
 
If that were absolutely everything you need to know about SEO, of course, this article would end here. Instead, here are some predictions for SEO in 2015 and tips for small businesses from online marketing experts…

As a small business, your website is a vital piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service.
 
If you get your website designed wrong, you can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well-designed, properly functioning website.

A company’s website is no longer a “once and done” type of project. Today, a website is a necessary tool that should be changing and growing to be successful. Yet it must also be easy to understand and update so that users can keep the content fresh and current.
 
The Web Team at Hanson understands this balance and works closely with customers to create highly functional and easy to manage custom websites. They work to create partnerships that produce long-term solutions in a relentlessly changing market.
 
Hanson’s web development process includes a four-step process that includes; research, design, development and finally the launch of the new website. This ensures that there is a keen understanding of the client’s needs and goals prior to beginning the design and development phase.
 
Chris Smith of SIU Healthcare stated, “From our first meeting, I knew Hanson Information Systems' web designers were the right team to build and design my website. My HIS Team was generous with their time. They explained all aspects of the process and at the same time were intent on understanding exactly what I envisioned. The result of our collaboration is an elegant, concise, easy to navigate site which has been vital in raising wide awareness of our practice at SIU HealthCare. The HIS Team was exactly what I needed. I couldn't be more pleased.”
 

For more information on the web development services at Hanson Information Systems or to view a portfolio, click here.