Web Design Considerations for Small Businesses
From an article on Forbes.com
As a small business, your website is a vital piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service.
If you get your website designed wrong, you can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well-designed, properly functioning website. Grow your bottom line by avoiding many of these common mistakes among business owners:
1. Putting urgency over understanding your target market.
Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.
For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.
Continue reading at Forbes.com
Concrete5 for Simple, Version-Controlled Sites
From an article on Webmarketingtoday.com
Concrete5 is an open-source, PHP-based content management system that allows even non-technical users to make changes to site content in the same way that they might make changes to a document in a word processor. Concrete5 also allows for version control so that it is easy to roll back to earlier versions.
An attractive and functional business website should be a small business’s best marketing tool, not a barrier. Unfortunately, for some small businesses the technical hurdle of building a website or the costs of hiring a professional web designer or developer can make it difficult to have and maintain a good online presence. Too often these businesses are stuck with a bad site built, having used a cheap “site builder” tool.
Continue reading on Webmarketingtoday.com
Website Development at Hanson Information Systems
The web team at Hanson Information Systems is trained and knowledgeable in the web development process. They are passionate about creating personal and professional websites for companies, both small and large. It is their mission to create distinct and modern tools for success. That goal is achieved by working closely with clients to understand their goals and through a carefully planned process that includes research, design, develop, and launch.
Continue reading at hansoninfosys.com